Five Reasons Social Media Is Important for SEO


Five Reasons Social Media Is Important for SEO

What does social media provide in terms of SEO? At MWI we hear many of these inquiries from the current and potential clients. While social media has become an increasing marketing channel in recent years, the majority of businesses have yet to make use of the potential of it. This is crucial if you are investing in search engine optimization. Creating and managing social media accounts are crucial to support SEO efforts, although the benefits of social media aren’t always apparent. Here are five reasons social media is crucial for SEO.

1) Social Media Signals

It is no secret that Google, Bing, and other search engines use online dialogue in their algorithm for ranking. If people tweet, share, like or comment on the content they like, this is called a social engagement. A piece of content with more social engagements will have more social signals. Search engines evaluate these social signals, and use it as a quality factor when ranking the content. This allows search engines to know what people find most useful and what their algorithms consider high-quality. Content can be instantly indexed if it’s receiving a lot of social interaction.

2) Link Building

It’s been a long period when you could just make a request for hyperlinks from other sites. With the emergence of Google’s Panda and Penguin algorithm SEOs have to build links the traditional way — create high quality content that is worthy of linking. How do you get in touch with sites that would be willing to link to your content if they are not directly approached as an «unnatural» link building method? Social media is the way to go. Social media can help you present your content in front of relevant audiences that may be influenced to link to it in the event that it is worthy of linking to. These users will then promote your content to others, increasing your influence.

3) Content Amplification

No matter how top-quality the content you publish, it will not be popular unless you amplify it. Sure, email marketing is an excellent way to increase the reach of your content, but it will only reach those in your database of marketing. Social media lets you connect with new audiences through your content. After you have shared your content, the people who follow you will connect with their friends when they are satisfied with the content. The people who share it will be able to share your content with their followers, increasing the reach of your content. In return, you gain a lot of relevant traffic such as inbound links, branding awareness and social signals — all of which are used by search engines to assess the quality of the content.

content amplification lifecycle

4.) Brand Awareness and Signals

Search engines use brand image and recognition to judge the credibility of your website and how reliable it ought to be for their ranking algorithms. Social media aids in building an image for your business and also boosts your content. Google calls this co-citation. These co-citations can be developed via social media in order to increase Google’s trust and help with brand-name searches.

5) Social Indexing

Search engines have been indexing social media accounts for a number of years now which means that they appear in search result pages. This allows your business to be displayed in search results for your branded search queries , which is more than just your company website. But there’s more than that. Individual tweets from Twitter could be indexed and displayed in the search results. This allowed your site to be more prominent in searches. It was only for a short time, however it ended and Google stopped it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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